Success Story
Development of a communication strategy for a public transport company
Baseline situation
_ Uncoordinated planning and implementation of measures
_ Little transparency about the success of measures
_ Communication agencies have a life of their own
Method
_ Establishment of an interdepartmental communications team
_ Coaching of the team regarding definition of target groups, topics, communication goals and strategy
_ Development of a target-group-specific action plan
Outcomes
_ Uniform understanding of prioritized target groups and communication goals
_ Planning of more effective communication measures
_ More budget efficiency
_ Controlling agencies from within the organization
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