Most marketing areas today have a large amount of customer and user data at their disposal. This data makes it possible to better understand customer behaviour or the effect of measures.
If you use such data consistently, you can for example
_ plan measures in a more targeted way
_ reduce advertising wastage
_ prove the success of the measures
This means significantly improving marketing control and marketing efficiency.
The prerequisite for this is that you use key figures to regularly
_ Definition of customer target groups, communication goals & topics
_ Development of customer personas
_ Identification of relevant customer touchpoints
_ Development of measures along the customer journey
_ Identification of the business drivers on which marketing "pays in"
_ Definition of a KPI system based on business drivers, customer touchpoints and communication measures
_ Implementation of KPIs in a BI application (marketing dashboard)
_ Support of the marketing team during the conversion to a data-based marketing control system
Introduction of a marketing dashboard to prove the success of measures for an international IT service provider
Development of a communication strategy for a public transport company