Consulting for Marketing strategy and Marketing analytics


Increase the Impact of Communication

Most marketing areas today have a large amount of customer and user data at their disposal. This data makes it possible to better understand customer behaviour or the effect of measures.

If you use such data consistently, you can for example  

_ plan measures in a more targeted way
_ reduce advertising wastage
_ prove the success of the measures

This means significantly improving marketing control and marketing efficiency.

The prerequisite for this is that you use key figures to regularly

_ measure

_ evaluate

_ optimize

communication measures.


Consulting Services

Marketing Strategy

_ Definition of customer target groups, communication goals & topics

_ Development of customer personas

_ Identification of relevant customer touchpoints

_ Development of measures along the customer journey

Marketing Analytics & Controlling

_ Identification of the business drivers on which marketing "pays in"

_ Definition of a KPI system based on business drivers, customer touchpoints and communication measures

_ Implementation of KPIs in a BI application (marketing dashboard)

_ Support of the marketing team during the conversion to a data-based marketing control system


Success Stories

Introduction of a marketing dashboard to prove the success of measures for an international IT service provider

Development of a communication strategy for a public transport company